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02/22/2023
2:22PM

WELCOME. 

You've just stepped into something bigger than yourself—a cult built for the bold, the loud, and the unapologetically real. This ain’t some ordinary crew. This is a movement, a takeover. We’re here to flip the script on the streetwear game and put the power back where it belongs—with us.
For too long, the industry’s been run by big brands trying to tell our stories for their gain. Nah, we’re done with that. We’re linking up with local artists, underground creators, and street legends to take back what’s ours. The culture. The narrative. The drip.

What We're On

This is about more than fits. It’s about making noise. Every drop, every design, every piece is a message—our voice, our struggle, our grind. We’re creating for the streets, by the streets. No rules. No limits. Just raw, unfiltered expression.
If you’re here, you’re family now. That means no playing small. We’re here to disrupt, to inspire, to leave a mark that can’t be ignored. They don’t see us coming, but trust—they’ll feel us when we hit.
Welcome to Le-CULt. Let’s stand for something more.
 

What’s Next?

  • Local Collaborations: Partnering with grassroots artists to infuse soul into every design. From sketchbooks to storefronts, this is about lifting the culture we come from.
 
  • Pop-Up Takeovers: Real-world events that fuse art, music, and fashion, where every corner is an experience and every drop is legendary.
 
  • Shifting Industry Power: We’re setting an example of what happens when creative freedom is given back to the people who built this industry from the ground up.

NO GODS, THERE IS ONLY US

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

Rideaux

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